Using Social Media to Enhance Your Personal Brand

As technology continues to permeate in our everyday lives, social media has become an integral part of how we present ourselves. Whether it’s the photos you post on Instagram, the image you set as your profile photo, or your daily updates on Twitter, these digital marks shape your personal brand.

Now what is a personal brand? Your personal brand communicates how you want others to perceive you – what you want people to associate you with when they think of your name. In other words, having a strong personal brand is an integral factor of selling yourself, and it’s never been more important in the world of social media.

Thanks to social media, we now have a platform for us to broadcast our personal message. Because online platforms are so prevalent in our everyday communications, utilizing them tactfully can make a big impact on your online and offline presence. To help you shape your message I’ve listed 4 tips on using social media to boost your personal brand:

1. Post with a purpose:

When searching your name online, what do you want others to see? Knowing your core values and objectives creates a foundation of what to convey on your social platform. Posting strategically not only allows you to be in control of your online reputation, but also enables you to emphasize what you want to be known for.

2. Know your audience:

Whether you are using the platform for social or professional purposes, each media can be used to leverage your personal brand in different aspects. For example, if you are a business owner, your online persona can impact the success of your idea. People can learn a lot about you based on the information provided on your social networks, therefore influencing whether or not to invest in your ideas.

3. Be consistent:

In order to create an impactful online presence, having a consistent persona is important when utilizing different social networks. Your reputation online follows you offline. With that in mind, effective marketing is all about the memorability, so in order for you to stick in people’s minds, it’s important that your social networks are clear representations of yourself.

4. Provide insight:

To be unique online, it’s not just about posting with a purpose or targeting the right audience. Your sense of memorability comes from the the stories you tell, in other words the content you post. Personal branding online revolves around the value you provide your audience. Whether it’s knowledge about your professional industry, your travel recommendations, or list of must-try restaurants, the online substance associated with your name should highlight your unique values and emphasize what you would be able to contribute to your network.

In short, utilizing social media to enhance your personal brand can play a pivotal role towards your future success. Being conscious of not only the substance you post, but also your audience can impact how you may be perceived. Most importantly, the insight you provide can greatly boost the credibility and uniqueness of your personal brand. By actively participating online, your personal brand gains credibility and exposure, thus helping you position yourself as an authority in your respective field.

***A personal article published through TEDxUCIrvine.

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